Exclusive listing

By exclusively signing with Harcourts your home is immediately entered into our extensive international database, gaining exposure to over 5,200 sales consultants in over 790 offices internationally.

It is also featured on our website. Exclusive listing avoids the frustrations and lack of action so often experienced when dealing with a number of different real estate companies. It sidesteps the conflicting agendas and different procedures and maintains a strong brand grounding for your property. Most importantly, listingyour home with Harcourts ensures your home is backed with the best possible resources come sale time.

Auction

The advantages of the auction are numerous. You set the terms, conditions and deadline. You agree on an undisclosed minimum reserve price, with no pressure to sell if the property fetches a lower than expected bid. There’s also the very real possibility

of acquiring a higher price – especially if keen buyer interest promotes competition. You’ll also attract only genuinely interested, cash-in-hand buyers with no subject-to-sale or subject-to-finance uncertainty.

There is even the opportunity to accept offers prior to auction day. A positive statistical sales rate together with property being on the market for such a short time have many regarding auctions as the most successful ‘non-price’ method of selling. Auction marketing motivates genuine buyers to act. It’s also the least disruptive and intrusive method because you only need open your home at times which suit you best.

Tender

This method of marketing creates a high profile for your property and establishes a competitive environment without having to list a price. You also set the terms, conditions and deadline. Prospective buyers become emotionally involved before they consider price and have only one opportunity to put forward their most competitive bid. You have the opportunity to accept, decline or continue negotiations with any interested party. It’s your choice. You’re in control. Increased enquiries and inspections are often generated

by this sales strategy. All tender details remain undisclosed and absolutely confidential.

General or open listing

Getting many people from different real estate companies working for you may sound great but in reality it can be confusing and frustrating. The lack of co-ordination, cohesion and focus is often more disruptive than advantageous as personality and ego conflicts can add to the stress and sense of dislocation sellers sometimes experience. For the maximum amount of time, effort and resources spent on your property the best option is listing exclusively with one company. You’ll then have your appointed marketing consultant assume total responsibility for the successful sale of your home. By committing to one agent you get their commitment in return. General listings do the opposite of attracting that commitment and effort which is why they’re rarely used for residential property in Auckland.

Private Treaty

Private Treaty is where your home is advertised for sale with an asking price. Your agent will then negotiate with prospective buyers on your behalf and present all offers to you. Private Treaty allows for greater flexibility for both you and the buyer as certain conditions can be negotiated into the contract at your request or the request of the potential buyer, such as subject to building and pest inspections, or subject to finance.